Stigmas are “a mark of disgrace associated with a particular circumstance, quality, or person.” Stigmas come in many forms, and so should our choice in aesthetic and individuality.

There is only one YOU, you might as well be YOU! The question is, what message or story do you want the world to see about you?

Our brand provides articles that inform readers unfamiliar with a concept or put the reader in the point of view of someone facing a societal stigma. For the Gothic consumer and the consumers of luxury streetwear and Hip Hop aesthetics, we have something special: a brand that recognizes you and your challenges.

Our mission is to eliminate fashion stigmas of cultural and iconic fashion trends through timeless fashion pieces, providing the opportunity to see brands like ours in fashion outlets such as Macy’s and Saks Fifth Avenue. Inga Grinko, an expert fashion enthusiast on social media, notes that retail stores are increasingly reluctant to support young brands. While we still carry and sell graphic tees on our fashion site, we create pieces with a name that knows its target audience well based on our analytic data on social media and sales. We produce timeless pieces for a refreshing take on aesthetic fashion, which opens endless possibilities to bring more value to our consumers.